The reasons for developing strategic alliances become apparent once you understand the benefits. This powerpoint lecture will discuss various types of strategic alliances that have proven successful in healthcare, including co-branding, shared locations, and cause –related marketing (CRM). We will look at specific successful therapist driven alliances established within the last two years that have be shown to develop customer loyalty, lower operating costs, increase a client base, and form the foundation for a innovative new marketing plan. The true “twin-win effect” will be explored by examining specific alliances among former therapy direct competitors/frenemies turned collaborators, co-branding and shared locations between Continuum HealthCare Group and Walgreens, in NY, and shared innovations between NunoErin Furnture Co. and Beyond Therapy Pediatric Group in Mississippi.
Healthcare cost pressures, together with the dynamic nature of the industry makes the mutually beneficial rewards of a strategic alliance a stronghold in a practice’s future growth. It is a positioning tool to enable a practice to be more efficient, better adapted and a more competitive entity. The key to success is in knowing how to pick the right “dance” partner, and then how to structure and implement the alliance to create differentiated offerings and generate new forms of business value.
1. Develop a working understanding of what strategic alliances are, their strategic and business importance and why they are a necessity in today’s competitive healthcare market place.
2. Discover how to pick your best “dance partner”, then structure, implement and manage your strategic alliance to produce the maximum mutually beneficial efforts and results.
3 . Be able to analyze and evaluate different types of strategic alliances, shaped from other industries to determine the best fit for your practice, especially as it relates to marketing and generating important forms of business value.
Upon completion, you will be eligible to receive a certificate of participation for 2.0 contact hours for submission for CEU credits, and will have access to the powerpoint 24/7/365!
Therapists will be able to look at “their neck of the woods” and determine the best local entity to approach as a strategic alliance partner. Therapists will be able to evaluate what type of alliance (s)would work best for their needs and how to go about implementing it. Therapists will be able to manage the alliance to produce the maximum mutually beneficial efforts and results.
Presented by Iris Kimberg, MS PT OTR
* The information presented is intended for educational and informational purposes services only and does not replace consultations with professionals.
Powerpoint and handout(s): $95.00