This webinar is for you if:
You don’t know why Betty Crocker is considered the Queen of strategic alliances
You want to know what you can learn from a chocolate covered pretzel
You do not utilize cause -related marketing in your practice
Or are unaware of the difference between a strategic alliance and a joint venture.
Therapists in private practice need to make adjustments to their marketing campaigns because of the current economic climate post COVID, increased competition for health care dollars, and our fundamental shift from a health care referral system to a consumer choice system. This webinar presents an overview of how forming strategic alliances can be a very cost effective way to bring more business and credibility to your practice. Presented are examples and analysis from many industries to understand what a strategic alliance is, and what the goals and potential benefits to having one are.
We will discuss:
What are the types of strategic alliances?
How to find your best “dance” partner
An analysis of sucessful strategic alliances in and out of healthcare including Jetblue, Starbucks,
Starwood Hotel, CVS, New Balance, Dunkin Donuts and how you can apply their success to you
Planning for a successful strategic alliance including options and structuring
Management of the alliance and Pitfalls to avoid
1.Have a working understanding of the strategic and business importance of fostering strategic alliances .
2. Develop a practical understanding of how to implement strategic alliances that produce mutual beneficial efforts and results.
3.Be able to analyze and evaluate different types of strategic alliances, shaped from other industries to determine the best fit for your practice
Practical Objective – Be motivated and encouraged to look at each and every one of your existing relationships with colleagues, vendors and entities in your locale through a new lens and walk away with actionable implementable ideas.
Upon completion, you will be eligible to receive a certificate of participation for 2. 0 contact hours.
About the Speaker: Iris Kimberg, MS PT OTR has presented this material to sold out audiences at the APTA conference and and taught Marketing and Entrepreneurship in Columbia’s DPT program for 12 years. She consults to practices big and small on all aspects of marketing, and has help set up many successful strategic alliances and sponsorships.
Registration includes all the handouts, powerpoints and access to the replay 24/7/365