Recording Now Available from the July 20th 2022 Live Webinar – Creating Video Content for Therapy Practices
Presented by Master Digital Producer Adrian Miranda, PT, DPT and co hosted by Iris Kimberg, MS PT OTR
Registration includes all resource handouts, and replay access 24/7/365. This was a very well received webinar with many concrete tangibles and takeaways. You will have the opportunity to learn how to make video content on a budget, that includes great storytelling, distribution, and analysis of success. Learn basic video content creation skills. Adrian will go through a template that can help you organize your production. This includes storytelling specific to your patient population, equipment you may need, people you may need, as well as dive in to where to place your video and how to measure its success.
- Understand the basics of filmmaking principles.
- Understand storytelling and story structure as it pertains to production and filming to target your ideal patient.
- Understand digital content distribution and if your video was successful.
- Use of disclaimers and copyrights
Suitable for OTs, PTs and STs
Does this webinar qualify for CEUs? It depends on your state. Many states have approved this course for CEU credits because I outline how the course is relevant to OT,PT and ST practice, give a post webinar quiz that demonstrates competence and understanding of material and a certificate of completion. Check with your state.
About the Speaker:
Adrian Miranda, PT, DPT is a physical therapist based in NYC. He currently works in a outpatient orthopedic practice in Manhattan. He has been practicing 13 years and has also been a digital producer for 8 years. He teaches media at a local media non-profit called BRIC. He is also the owner of Gross Anatomy Studios, creating entertaining educational content based around physical therapy and won the Best Web Series NSAEN Online Film Festival in 2019. Adrian joined the PPS Marketing & PR Committee in 2021.
Iris Kimberg, MS PT OTR is a long time private practice consultant and taught Marketing and Entrepreneurship in Columbia’s DPT program for 12 years. She has reviewed thousands of award winning healthcare marketing campaigns and will share what she has learned about proven winning techniques to differentiate yourself from others, and effectively get your message out directly to consumers and referral sources as well as ways to mitigate risk and protect your work.