Reducing the Barriers For a Cash Based Practice without Losing Clients – Framing Your Messaging

Making the decision to not participate in insurance panels is multi-faceted. For therapists starting out, or making the decision to transition from being an in network to an out of network therapist, explaining your rationale to your potential consumer base, existing clients, referral sources and staff is key. I have complied a 2 page work sheet with key messaging points to address to fully explain your rationale. The clearer and more convincing your message is, the less likely you will be met with resistance or pushback. This worksheet give you several samples of messaging that have successful worked in all types of practices across the country.