Replay 2020-Becca Davison, Co Founder of UnbuckleMe: Part I - Bringing a New Product to Market - EVERYTHING YOU NEED TO KNOW TO DO IT SUCCESSFULLY!

Bringing a New Product to Market – EVERYTHING YOU NEED TO KNOW TO DO IT SUCCESSFULLY!
You have an idea for new product. Now what?
This 2 part webinar is geared specifically for PTs OTs and STs and other health professionals in the beginning stages of launching a new product for sale in mass market channels. Therapists are uniquely skilled at creating bespoke solutions to improve daily function for their patients, and many of these products can be translated into successful product offerings to a broader audience. The purpose of this webinar is to offer a concrete, step by step approach to thinking about launching a product-based business and discussing many of the business aspects to scaling and achieving commercial success. Enrollment is limited so there can be live interaction between attendees.

There is a 10% discount if you sign up for both.  All registrants will be eligible to take a post webinar quiz and get a certificate of participation. We will leave ½ hour for questions for each session.

Part One: Launching a New Product
Intro by Iris Kimberg  MS OTR,PT:  Historical perspective on therapists as innovators, recyclers,  adapters, problem solvers, “accidental” entrepreneurs.  The nuance between having an idea versus identifying a need
Topics covered: 

·         What problem are you solving?
·         How are people solving the problem today? (what’s your competition)
·         What are your personal goals? (licensing vs. launching yourself)
·         Market research: identifying and finding your audience
·         Review of Baseline economics
·         What you need to know about prototyping, manufacturing & materials
·         Options for Fundraising
·         Considerations regarding trademarks and intellectual property   

Iris Kimberg, MS PT OTR is happy to be co-hosting this webinar with Becca Davison, Co-Founder and CEO of UnbuckleMe, an innovative, patented tool that makes it easy for adults to unbuckle a child’s car seat. Becca is passionate about entrepreneurship and launched her business in partnership with her mother, Barbara Heilman, who is an Occupational Therapist and founding member of the American Society of Hand Therapists (ASHT). Barbara invented UnbuckleMe to solve her own problem with CMC joint arthritis, and Becca successfully brought the product to market. Becca and Barbara pitched UnbuckleMe on ABC’s Shark Tank this past May and received offers from all 5 sharks. Becca has an MBA from NYU Stern School of Business and has worked for 10+ years in management consulting for Fortune 500 companies and recently started her own consulting company . Combined with Iris’ 40 year knowledge base of the business end of therapy provision means all registrants will receive a great amount of tangible and actionable information.

$85.00