Bringing a New Product to Market – EVERYTHING YOU NEED TO KNOW TO DO IT SUCCESSFULLY!
You have an idea for new product. Now what?
This 2 part webinar is geared specifically for PTs OTs and STs and other health professionals in the beginning stages of launching a new product for sale in mass market channels. Therapists are uniquely skilled at creating bespoke solutions to improve daily function for their patients, and many of these products can be translated into successful product offerings to a broader audience. The purpose of this webinar is to offer a concrete, step by step approach to thinking about launching a product-based business and discussing many of the business aspects to scaling and achieving commercial success. Enrollment is limited so there can be live interaction between attendees.
There is a 10% discount if you sign up for both. . All registrants will be eligible to take a post webinar quiz and get a certificate of participation.
Part Two: Scaling a Product-Based Business
· Marketing & Distribution: how will you find your audience?
· Retail Strategy
· Advertising & PR
· Social Media
· Email Marketing
· Formulating Your Long Term Strategy