Templates of Press Releases (3) and Letters to the Editor (2) For Therapy Practices
Marketing 101, but these 2 vehicles are often overlooked by many practice owners. Press releases are a great form of publicity; they are low cost, have no shelf life and are a great way to showcase your practice. Writing a letter to the editor is another way to display your knowledge base and draw consumers to you. This 6-page handout include step by step on how to create a press release including 3 sample templates and 2 samples for letters to the editor, all geared toward therapy practices. All downloadable and editable.