Tomeico Faison and I talk about building in multiple revenue streams in your practice as a way to mitigate, not increase, your risk, to strategically grow a practice, add value to current clients, provide learning opportunities for staff, prevent potential burnout and ultimately add value to practice at the time of sale.
We also discuss pitfalls to watch for including an existing infrastructure that does not accommodate new revenue streams, and what can happen if you are too distracted or differentiated from your distraction from core practice and competensies.
And yes, we do discuss using success of therapy practice to venture into other unrelated areas/ business etc. Enjoy!